E-marketing
GSMR Online
News web site and programme of e-news alerts for community of commercial managers and engineers involved in upgrading railway signalling
- Initial communication concept
- Designing graphic style
- Liaising with several information donor organisations
- Commercial and technical copy writing
- Programming
- Regular communication with database
- Monitoring and reporting reader stats etc
Samsung Air Conditioning Centre
Banner ads for key distributor of Samsung Air Conditioning systems
- Creating ad proposition
- Designing graphic style
- Planning and booking banner space on key trade web sites
- Programming and supplying to host for uploading
Mitsubishi HI (CD request)
Promotion of software tool for building services specifiers and contractors
- Creating marketing propositions
- Developing web module to promote the software tool and process enquiries from potential users
- Designing, copy writing and programming e-shot to raise awareness and enquiries
- Collating and managing database of enquirers
